Information Indigestion

News / 24 April

Recently, while getting my fingers dirty with the Financial Times, I was reading an article on how Iraq is doing ten years on, I was instructed to continue to page 3 for the remainder of the article. I obliged, did the turn and shake, looked everywhere on page 3, and not a sign of my article. Frustration.

This experience is very similar to the user experience online. I often find that I have to leave a particular site and query Google only to find the relevant information back on that site. Google has done very well from badly structured websites.

In the end, the article was on page 8, I read it. If this were a website, the user would just bounce off that site in milliseconds. Online users are much less forgiving.

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