Discovery & Strategy

Realising your organisations goals.


Initial Consultation

Competitive Analysis

Content Audit

SEO Analysis

Technical Assessment

Strategy Development

Project Workshop

Our discovery and strategy process is designed to align your website goals with your business objectives and user needs.

From there, we craft a customised strategy tailored to your unique needs and objectives.


This phase involves thorough research and analysis, allowing us to gain a deep understanding of your business, competitors, and market trends. We partner with stakeholders to craft a comprehensive features and requirements list, and establish a project plan with defined deadlines and milestones.

Through workshops with key personnel we will work together to map out clear user journeys so we can better understand your users and personas. We identify key opportunities and challenges, setting the foundation for a successful digital strategy.


We translate our findings into actionable plans and recommendations. Outlining content strategies, or designing user experience frameworks, we work closely with you to define clear goals and objectives.

"Point Blank completely understand our desire for a user journey which tells our story as a philanthropic hub. From conception to design and delivery the team worked hard to understand and then reflect the unique role we play in ensuring a fairer Ireland by connecting changemakers."

Jerry O’Connor, Community Foundation Ireland, Communications Director

Strategy & Planning

Competitor Analysis

We analyse your competitors' websites to identify industry trends, best practices, and areas of differentiation.

This helps us position your website effectively in the market and capitalise on opportunities for improvement.

Project Roadmap

We create a project roadmap outlining the key milestones, deliverables, and timeline for the website development process.

This roadmap serves as a guide for the implementation phase, ensuring that everyone is aligned and accountable for their respective tasks.

Collaborative Process

As part of our collaborative process we provide mockups and review documents for each key phase of the project so you are involved at every step of the process on the project journey.
  • Information Architecture / Site Map
  • Wireframes / User Experience (UX) presentation
  • Designs / User Interface (UI)
  • Built HTML
  • Testing and Quality Assurance

Kick start your next project

Get in touch today!