Luzern’s eCommerce platform gives brands access to millions of customers across branded online stores, marketplaces and B2B Portals.


The challenge was to update the company’s existing site with a fresh, responsive design that would help generate more leads, boost visitor engagement metrics and increase marketing contacts through newsletter subscriptions.

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As a technology company, Luzern sells complex products heavy on tech jargon and layered with detailed information. Our solution was to create an ordered site architecture that helped keep information-overload to an absolute minimum.

We also incorporated white papers, and case studies as a way to help inform and engage their customer base and grow subscriptions.



increase in new users to the site


Increase in Referral traffic


Increase in Organic traffic


Increase in Direct traffic

We had a tight deadline to launch our website and we could have not asked more of Point Blank. They were professional, efficient and delivered exactly what we needed. As a result we were able to launch on time and on budget despite a condensed launch calendar.

- Alex Goulet, Head of Marketing


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