Luzern

Luzern’s eCommerce platform gives brands access to millions of customers across branded online stores, marketplaces and B2B Portals.

Challenge

The challenge was to update the company’s existing site with a fresh, responsive design that would help generate more leads, boost visitor engagement metrics and increase marketing contacts through newsletter subscriptions.

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Solution

As a technology company, Luzern sells complex products heavy on tech jargon and layered with detailed information. Our solution was to create an ordered site architecture that helped keep information-overload to an absolute minimum.

We also incorporated white papers, and case studies as a way to help inform and engage their customer base and grow subscriptions.

Services

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increase in new users to the site

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Increase in Referral traffic

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Increase in Organic traffic

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Increase in Direct traffic

We had a tight deadline to launch our website and we could have not asked more of Point Blank. They were professional, efficient and delivered exactly what we needed. As a result we were able to launch on time and on budget despite a condensed launch calendar.

- Alex Goulet, Head of Marketing

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